This is what $47 once buys you.

Name: The Conversion Playbook
Rating: 4.50 (8 reviews)

Your store isn't converting and your app bill keeps creeping up. The Conversion Playbook gives you 120 paste-and-go Shopify blocks — every feature the apps charge you monthly for — as code you keep forever. No subscriptions, no price hikes, a simple one time payment.

🔒 Buy the playbook — $47 USD

$47 USD once · 30-day refund

swipe to see the playbook blocks

12.03 Quantity Tier Discountsbuy more, save more

04.07 Sales Timercountdown urgency, built in

01.13 As Seen Ininstant credibility

07.02 Us vs Themwhy shoppers pick you

17.07 Bundle Buildermix & match, bigger cart size

07.01 Before & After Sliderdrag to reveal the transformation

16.06 Reviews · Video Cardsvideo testimonials, zero subscription

17.16 Instagram Gridshoppable feed, no app fee

01.14 TikTok Videosthe clips that convert on scroll

Nine raw blocks from The Conversion Playbook. The other 111 are inside.

See all 120 blocks

30-day refundNo questions, just email

Lifetime updatesFree, forever

Email in 60sInstant download link

Real human supportSame-day email reply

Your storefront looks like a side project. The apps that fix it bleed you every month.

Trust badges APPS CHARGE $14.99/mo

Up to 19% of shoppers bail on checkout when a store doesn't look trustworthy. Trust badges fix that.

Sticky add-to-cart APPS CHARGE $9.99/mo

Keeps the buy button on screen so shoppers don't have to scroll back up to add to cart.

Free-shipping bar APPS CHARGE $19.99/mo

Shows shoppers how close they are to free shipping so they add one more item to the cart.

Urgency widgets APPS CHARGE $15-30/mo

Stock counters and countdown timers help shoppers decide instead of leaving to think about it.

WHAT THE APPS GIVE YOU

A subscription

Pay forever, or lose the feature
Prices go up. Apps get shut down or bought by other companies.
Breaks when the app or your theme updates

VS.

WHAT THE PLAYBOOK GIVES YOU

A file you own

Yours forever, even if you cancel Shopify
No price hikes. Nothing to shut down.
Plain code — doesn't depend on anything

And you save roughly $1,500-2,000/yr on app subscriptions.

120 blocks. Every conversion feature the apps charge for. Yours for $47 once.

Find what's broken, find the block, paste it in. No code experience required.

Trust & Social Proof

14 blocks. Trust strips, customer counts, review banners, payment badges, "as seen in" rows.

Reviews

8 blocks. Aggregate rating widgets, slider carousels, featured-review cards. Works with Loox, Judge.me, or native Shopify.

Risk Reversal

3 blocks. Money-back guarantees, risk-free badges, quality callouts.

Urgency & Scarcity

7 blocks. Low-stock signals, founder-comment timers, sale countdowns. Wired to real Shopify inventory.

Product Education

15 blocks. FAQs, tabs, ingredient lists, comparison tables, before/after sliders, 3-step explainers.

Cart & AOV

5 blocks. Free-shipping progress bar, sticky mobile cart, quantity-tier pricing, bundle savings.

Browse all 120 blocks

See every block, sorted by category. No email required.

Three steps. No code experience needed.

If you can copy and paste, you can install any block in The Conversion Playbook. Every block is indexed by category, the same way the catalog is — find what you need, copy, paste.

Open the block in the playbook folder

Each block is in its own folder with the code and a preview image.

~20 seconds

Add a Custom Liquid block in Shopify

In your theme customizer, drag a Custom Liquid block where you want the feature.

~30 seconds

Screenshot slot · block rendered on storefront

Save. Done.

The block renders on your storefront. Edit the text in Shopify's editor.

~10 seconds

Why the install is safe

Custom Liquid blocks live inside Shopify's section editor, separate from your theme code.

This is the bar. You can hit it without the apps.

Every feature you see on these pages is in The Conversion Playbook — same look, no monthly bill.

*Trust strip, scent variant pills, multi-section feature blocks, reviews carousel.*

*Reviews stars right under the title. Subscribe-and-save module for repeat buyers. Ingredient tabs that handle questions on the page.*

*"As seen in" press logos for instant credibility. Education tabs for skeptical buyers. Sticky buy button that follows the scroll.*

🔒 Buy the playbook — $47 USD

$47 USD once · 30-day refund · lifetime updates

Built for store owners who refuse to rent their store's features.

If your store still looks like a default Shopify theme, this is for you. If your monthly app bill is creeping past $200 and you can't remember what half the apps even do, this is for you. If your add-to-cart rate is stuck and you've blamed the traffic instead of the page, this is for you.

For your first store or your fifth

For solo store owners and small teams

For store owners done with monthly subscriptions

For anyone who can copy and paste

We didn't write these. We're not paying for them.

Public Reddit posts from real Shopify store owners. The same frustration with app bills keeps showing up.

"I have 14 apps installed but only really use 3. Cancelling the rest tomorrow."

r/shopify ↑ 234

"$300/month in apps. Most of it for things that should just be built into Shopify."

r/shopify ↑ 187

"Cancelled 6 apps last week. Conversion went UP. Make it make sense."

r/shopify ↑ 118

30 days. No forms. No survey.

We're new. Try The Conversion Playbook on us.

EFD is a new brand and we don't have hundreds of reviews yet. We could fake some to look established. We won't. That's exactly why the 30-day refund window matters. Install The Conversion Playbook, try the blocks on your store, decide for yourself. Email hello@ecomfordummies.com and write "refund" — refunds are processed within a few business days, back to the original payment method. You keep the playbook either way; we can't unsend the download.

Matt Thompson founder, ecom for dummies

The honest answers.

Before you buy

I don't know how to code. Will this actually work for me?

Yes — and that's exactly who The Conversion Playbook is designed for. Each block ships with simple install steps and a preview image, so you see what you're installing before you paste it.

Will this break my store?

No. Blocks install inside Shopify's Custom Liquid sections — a sandboxed area built for exactly this. Remove the section and your theme goes right back to how it was.

Will it work with my theme?

Yes. Works in every modern Shopify theme. If you can add a custom liquid section in the theme customizer, the blocks will render.

What if my theme gets updated?

Theme updates don't touch your blocks. Custom Liquid sections are treated as your content, not your theme code.

Will it slow my store down?

The opposite. Most blocks are under 5KB of code, while a typical Shopify app loads hundreds of KB on every page.

What you get

What exactly arrives in my inbox?

Within 60 seconds of purchase, an email with a download link. The download includes the full block library, a starter install guide, and the Conversion Audit Checklist.

Do I have to install all 120 blocks?

No. Most stores install 10-20 blocks. The included "Starter 12" install path tells you which ones to put in first, in order.

What's the Conversion Audit Checklist?

A 165-point audit of your storefront. Each item is one thing to check, and each is mapped to the block that fixes it if you fail.

Lifetime updates — what does that mean?

Every block that gets added to The Conversion Playbook ships to your inbox automatically. No re-purchase, no upgrade fee, ever.

Money & logistics

Why is it only $67?

Because you're buying a file, not renting a service. Monthly pricing is a business model choice, not a necessity. We chose ownership instead. You pay once, the code is yours forever, and there's nothing to keep paying for. Support is still included: if you get stuck, email hello@ecomfordummies.com and a real person answers same day. No catch. The price is low because the model is honest.

Can I use this on more than one store?

Yes. Licensed for any stores you own or operate, including client builds. The only restriction is you can't resell the blocks themselves.

What's your refund policy?

30 days, no questions, no forms. Email hello@ecomfordummies.com and write "refund." Refunds land back on your original payment method within a few business days.

Does this replace Klaviyo, Recharge, Gorgias?

No. The Conversion Playbook replaces on-page display features — trust strips, sticky carts, FAQ accordions, free-shipping bars, urgency widgets. It doesn't replace email marketing (Klaviyo, Omnisend), subscription billing (Recharge, Bold), helpdesks (Gorgias, Tidio), or loyalty programs (Smile). Those tools handle the things the conversion playbook can't.

What if I get stuck during install?

Email hello@ecomfordummies.com with a screenshot and the block name. Real human reply, usually same day. Or visit ou

5 stars: 5 (63%)
4 stars: 2 (25%)
3 stars: 1 (13%)
2 stars: 0 (0%)
1 star: 0 (0%)

I like it thanks.

really good, takes some time to figure out but have fun and build that business you always wanted!

Code blocks are easy to install and decently easy to edit. I use ai coding to help for more complex stuff. overall good product.

Wasnt for me. refunded quickly. thanks support

Hi there, thank you for your feedback and glad we could assist with the refund. If you have any questions or need further help, feel free to reach out!

Honestly, its been great. many features i was paying apps monthly for are so basic and way too expensive for what they were. Long term this is a great investment.

I am not too tech savvy but I just plugged the code into chatgpt too edit and stylize for my brand.

I like the idea of it being a jump start for any new stores that I start up instead of having to install apps every time, I can just use these code blocks and get things going faster.

good

Wow!

Pretty damn solid, i love the code catalog it makes it easier to see what i want and copy the code at the same time. would for anyone who want to really build a true business.

120 blocks · $47 USD once · yours forever

Skip the apps. Own the features.

120 paste-and-go blocks. $47 USD once. Yours forever — even if you cancel Shopify. Same features as the apps. No subscriptions, ever.

🔒 Buy the playbook — $47 USD

Secure checkout via Shopify · Email delivery in 60s · 30-day refund · Lifetime updates

The Conversion Playbook 30-day refund

🔒 Buy now — $47 USD