This is what $67 once buys you.
Your store isn't converting and your app bill keeps creeping up. The Conversion Playbook gives you 120 paste-and-go Shopify blocks — every feature the apps charge you monthly for — as code you keep forever. No subscriptions, no price hikes, a simple one time payment.
swipe to see the playbook blocks
02.01
Reviews V1
07.02
Us vs Them
01.01
1,000,000+ Happy Customers
06.01
FAQ Accordion
12.01
Free-Shipping Bar
04.01
Hot Product · Low Stock
12.02
Sticky Mobile Add-to-Cart
03.01
30-Day Guarantee
Nine raw blocks from The Conversion Playbook. The other 111 are inside.
30-day refundNo questions, just email
Lifetime updatesFree, forever
Email in 60sInstant download link
Real human supportSame-day email reply
Your storefront looks like a side project. The apps that fix it bleed you every month.
Trust badges
APPS CHARGE
$14.99/mo
Up to 19% of shoppers bail on checkout when a store doesn't look trustworthy. Trust badges fix that.
Sticky add-to-cart
APPS CHARGE
$9.99/mo
Keeps the buy button on screen so shoppers don't have to scroll back up to add to cart.
Free-shipping bar
APPS CHARGE
$19.99/mo
Shows shoppers how close they are to free shipping so they add one more item to the cart.
Urgency widgets
APPS CHARGE
$15-30/mo
Stock counters and countdown timers help shoppers decide instead of leaving to think about it.
WHAT THE APPS GIVE YOU
A subscription
- Pay forever, or lose the feature
- Prices go up. Apps get shut down or bought by other companies.
- Breaks when the app or your theme updates
VS.
WHAT THE PLAYBOOK GIVES YOU
A file you own
- Yours forever, even if you cancel Shopify
- No price hikes. Nothing to shut down.
- Plain code — doesn't depend on anything
And you save roughly $1,500-2,000/yr on app subscriptions.
120 blocks. Every conversion feature the apps charge for. Yours for $67 once.
Find what's broken, find the block, paste it in. No code experience required.
01
Trust & Social Proof
14 blocks. Trust strips, customer counts, review banners, payment badges, "as seen in" rows.
02
Reviews
8 blocks. Aggregate rating widgets, slider carousels, featured-review cards. Works with Loox, Judge.me, or native Shopify.
03
Risk Reversal
3 blocks. Money-back guarantees, risk-free badges, quality callouts.
04
Urgency & Scarcity
7 blocks. Low-stock signals, founder-comment timers, sale countdowns. Wired to real Shopify inventory.
06
Product Education
15 blocks. FAQs, tabs, ingredient lists, comparison tables, before/after sliders, 3-step explainers.
12
Cart & AOV
5 blocks. Free-shipping progress bar, sticky mobile cart, quantity-tier pricing, bundle savings.
Browse all 120 blocks
See every block, sorted by category. No email required.
Three steps. No code experience needed.
If you can copy and paste, you can install any block in The Conversion Playbook. Every block is indexed by category, the same way the catalog is — find what you need, copy, paste.
1
Open the block in the playbook folder
Each block is in its own folder with the code and a preview image.
~20 seconds2
Add a Custom Liquid block in Shopify
In your theme customizer, drag a Custom Liquid block where you want the feature.
~30 seconds3
Save. Done.
The block renders on your storefront. Edit the text in Shopify's editor.
~10 secondsWhy the install is safe
Custom Liquid blocks live inside Shopify's section editor, separate from your theme code.
This is the bar. You can hit it without the apps.
Every feature you see on these pages is in The Conversion Playbook — same look, no monthly bill.
Built for store owners who refuse to rent their store's features.
If your store still looks like a default Shopify theme, this is for you. If your monthly app bill is creeping past $200 and you can't remember what half the apps even do, this is for you. If your add-to-cart rate is stuck and you've blamed the traffic instead of the page, this is for you.
For your first store or your fifth
For solo store owners and small teams
For store owners done with monthly subscriptions
For anyone who can copy and paste
We didn't write these. We're not paying for them.
Public Reddit posts from real Shopify store owners. The same frustration with app bills keeps showing up.
"I have 14 apps installed but only really use 3. Cancelling the rest tomorrow."
"$300/month in apps. Most of it for things that should just be built into Shopify."
"I'm not even profitable yet and I'm already paying $80/mo in apps. How are people doing this?"
"Death by 1000 slices is real with these app subscriptions."
"Trust badges should just be a free feature. Why is this a $15/mo app?"
"Cancelled 6 apps last week. Conversion went UP. Make it make sense."
30 days. No forms. No survey.
M
We're new — try The Conversion Playbook on us.
EFD is a new brand and we don't have hundreds of reviews yet. We could fake some to look established. We won't. That's exactly why the 30-day refund window matters. Install The Conversion Playbook, try the blocks on your store, decide for yourself. Email hello@ecomfordummies.com and write "refund" — refunds are processed within a few business days, back to the original payment method. You keep the playbook either way; we can't unsend the download.
Matt Thompson
founder, ecom for dummies
The honest answers.
Before you buy
I don't know how to code. Will this actually work for me?
Yes — and that's exactly who The Conversion Playbook is designed for. Each block ships with simple install steps and a preview image, so you see what you're installing before you paste it.
Will this break my store?
No. Blocks install inside Shopify's Custom Liquid sections — a sandboxed area built for exactly this. Remove the section and your theme goes right back to how it was.
Will it work with my theme?
Yes. Works in every modern Shopify theme. If you can add a custom liquid section in the theme customizer, the blocks will render.
What if my theme gets updated?
Theme updates don't touch your blocks. Custom Liquid sections are treated as your content, not your theme code.
Will it slow my store down?
The opposite. Most blocks are under 5KB of code, while a typical Shopify app loads hundreds of KB on every page.
What you get
What exactly arrives in my inbox?
Within 60 seconds of purchase, an email with a download link. The download includes the full block library, a starter install guide, and the Conversion Audit Checklist.
Do I have to install all 120 blocks?
No. Most stores install 10-20 blocks. The included "Starter 12" install path tells you which ones to put in first, in order.
What's the Conversion Audit Checklist?
A 165-point audit of your storefront. Each item is one thing to check, and each is mapped to the block that fixes it if you fail.
Lifetime updates — what does that mean?
Every block that gets added to The Conversion Playbook ships to your inbox automatically. No re-purchase, no upgrade fee, ever.
Money & logistics
Can I use this on more than one store?
Yes. Licensed for any stores you own or operate, including client builds. The only restriction is you can't resell the blocks themselves.
What's your refund policy?
30 days, no questions, no forms. Email hello@ecomfordummies.com and write "refund." Refunds land back on your original payment method within a few business days.
Does this replace Klaviyo, Recharge, Gorgias?
No. The Conversion Playbook replaces on-page display features — trust strips, sticky carts, FAQ accordions, free-shipping bars, urgency widgets. It doesn't replace email marketing (Klaviyo, Omnisend), subscription billing (Recharge, Bold), helpdesks (Gorgias, Tidio), or loyalty programs (Smile). Those tools handle the things the conversion playbook can't.
What if I get stuck during install?
Email hello@ecomfordummies.com with a screenshot and the block name. Real human reply, usually same day. Or visit ou
120 blocks · $67 once · yours forever
Skip the apps. Own the features.
120 paste-and-go blocks. $67 once. Yours forever — even if you cancel Shopify. Same features as the apps. No subscriptions, ever.
Get the playbook — $67Secure checkout via Shopify · Email delivery in 60s · 30-day refund · Lifetime updates
The Conversion Playbook
$67 once · 30-day refund
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