Terms of Service

3 · Terms of Service

Last updated: May 23, 2026

These Terms of Service ("Terms") constitute a binding legal agreement between you and Ecom for Dummies ("we," "us," "our"), a sole proprietorship operating from the United States. The Terms govern your access to and use of ecomfordummies.com (the "Site") and all products, content, and services offered through it (collectively, the "Services"). The Site is powered by Shopify, which enables us to provide the Services to you.

By accessing the Site, creating an account, signing up for our email list, or purchasing any product, you (a) acknowledge that you have read and understood these Terms, (b) agree to be bound by them, and (c) confirm you are at least 18 years old or the age of majority in your jurisdiction.

IMPORTANT NOTICE: SECTION 14 BELOW CONTAINS A BINDING ARBITRATION CLAUSE AND CLASS ACTION WAIVER THAT AFFECT YOUR LEGAL RIGHTS. PLEASE READ IT CAREFULLY.

1. Who We Are

Ecom for Dummies is a sole proprietorship operating from the United States. Our principal mailing address is 60 Roberts Drive, Bedford, MA 01730, USA. References in these Terms to "Ecom for Dummies," "we," "us," and "our" mean the sole proprietorship and its owner. References to "you" and "your" mean any individual or entity accessing the Site or purchasing the Services.

2. The Product

We sell The Conversion Playbook, a digital product consisting of pre-written code snippets ("blocks") designed for use on the Shopify e-commerce platform, delivered electronically via download. We have made every effort to provide an accurate representation of our products and services on the Site. However, descriptions, screenshots, and demos are for illustrative purposes and may not reflect every use case or theme configuration. We may sell related products or services from time to time. All such offerings are subject to these Terms unless we explicitly say otherwise.

3. Orders and Acceptance

When you place an order, you are making an offer to purchase. We reserve the right to accept or decline your order for any reason at our discretion. Your order is not accepted until we confirm acceptance, which typically occurs upon successful delivery of the download link to the email address you provided at checkout. We must receive and process your payment before your order is accepted. Please review your order carefully before submitting, as we may be unable to accommodate cancellation requests after an order is accepted. In the event that we do not accept, make a change to, or cancel an order, we will attempt to notify you using the contact details provided at the time the order was made.

4. License Grant

When you purchase The Conversion Playbook, we grant you a limited, perpetual, worldwide, non-exclusive, non-transferable, non-sublicensable, revocable license to use the blocks for the following purposes:

  • Installation on Shopify stores you own or operate, including stores you build or maintain for clients in your capacity as an agency, freelancer, or developer.

  • Modification of the blocks for your own use, including styling, content, and functional changes.

5. License Restrictions

You may not, and may not permit others to:

  • Resell, sublicense, distribute, share, gift, lease, or transfer the blocks or any portion of them to any third party, except as expressly permitted by the License Grant above.

  • Post, publish, or make publicly available the blocks or any portion of their source code, including in public code repositories (e.g., GitHub, GitLab), forums, courses, ebooks, video tutorials, or training materials.

  • Use the blocks to create a product or service that competes with The Conversion Playbook, including but not limited to a similar code-block library, course, or template marketplace.

  • Claim authorship of the blocks or remove any copyright, attribution, or proprietary notices contained in them.

  • Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of any compiled components (where applicable).

  • Use the blocks in any manner that violates applicable law, infringes any third party's rights, or contravenes our Acceptable Use Policy.

Violation of these restrictions is a material breach of these Terms. We may terminate your license, pursue injunctive relief, and recover damages including statutory damages, lost profits, and reasonable attorney's fees.

6. Updates and New Content

Customers receive future updates and new blocks added to The Conversion Playbook at no additional cost, delivered by email to the address used at purchase. We do not guarantee the frequency, quantity, or specific nature of future updates. We reserve the right to modify, replace, or discontinue any portion of the product at any time, including for future customers. It is your responsibility to keep the purchasing email address active. We are not responsible for missed updates due to outdated, abandoned, or unmonitored email addresses.

7. Pricing, Taxes, and Payments

  • The Conversion Playbook is sold at the one-time price displayed at checkout. We reserve the right to change pricing at any time. Past customers are not affected by future price changes.

  • Prices are listed in U.S. Dollars (USD) unless otherwise stated. Currency conversion fees imposed by your bank or card issuer are your responsibility.

  • Applicable sales tax, VAT, GST, or similar taxes are calculated and added at checkout based on your billing address. You are solely responsible for any additional taxes, duties, or fees imposed by your jurisdiction.

  • Payments are processed by third-party processors (Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, and others). By submitting payment, you agree to the terms of the relevant processor in addition to these Terms.

  • We do not store full credit card numbers. Payment data is handled by PCI-DSS compliant processors.

  • You represent and warrant that the payment information you provide is true and correct, you are authorized to use it, and you will pay all charges incurred.

8. Refunds

Refund terms are described in our Refund Policy, which is incorporated by reference into these Terms. By purchasing, you agree to both these Terms and the Refund Policy.

9. Accounts

You are responsible for maintaining the confidentiality of any account credentials and for all activity that occurs under your account. You may not transfer, sell, assign, or license your account to any other person. Notify us immediately of any unauthorized use. We are not liable for losses arising from your failure to secure your account.

10. Acceptable Use

Your use of the Site and Services is subject to our Acceptable Use Policy, which is incorporated by reference. Violation may result in termination of your access and license, in addition to legal action.

11. Intellectual Property

All content on the Site — including text, graphics, logos, code blocks, designs, images, videos, the audit checklist, and the structure and arrangement of The Conversion Playbook — is the exclusive property of Ecom for Dummies or its licensors and is protected by United States and international copyright, trademark, trade dress, patent, and other intellectual property laws. The "Ecom for Dummies" name and any associated logos or marks are our trademarks. Your purchase grants you the limited license described in Section 4 only; it does not transfer any ownership rights.

You may not use our trademarks, name, or branding in any way that suggests endorsement, partnership, or affiliation without our prior written consent. Shopify's name, logo, product and service names, designs and slogans are trademarks of Shopify. All other names, logos, product and service names, designs, and slogans on the Site are the trademarks of their respective owners.

12. User Feedback

If you submit suggestions, ideas, feature requests, reviews, or other feedback ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free, transferable, sublicensable license to use, reproduce, modify, publish, distribute, display, and incorporate the Feedback in our products and services for any purpose, including commercial use, without compensation or attribution to you. You represent and warrant that (i) you own or have all necessary rights to all Feedback, (ii) you have disclosed any compensation or incentives received in connection with your submission, and (iii) your Feedback will not violate any third-party rights or applicable law.

13. Errors, Inaccuracies, and Omissions

Occasionally there may be information on the Site that contains typographical errors, inaccuracies, or omissions related to product descriptions, pricing, promotions, offers, or availability. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update information or cancel orders if any information is inaccurate at any time without prior notice, including after you have submitted your order. If we cancel an order due to an error, we will refund any payment you made for that order.

14. Relationship with Shopify

Ecom for Dummies is powered by Shopify, which enables us to provide the Services to you. However, any sales and purchases you make on the Site are made directly with Ecom for Dummies. By using the Services, you acknowledge and agree that Shopify is not responsible for any aspect of any sales between you and Ecom for Dummies, including any injury, damage, or loss resulting from purchased products and services. You hereby expressly release Shopify and its affiliates from all claims, damages, and liabilities arising from or related to your purchases and transactions with Ecom for Dummies.

15. Disclaimers

THE SITE AND ALL SERVICES, INCLUDING THE CONVERSION PLAYBOOK, ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

Without limiting the above, we do not warrant or guarantee:

  • That the blocks will work on every Shopify theme, configuration, or third-party app combination.

  • That the blocks will produce any specific business result, including increased conversion rate, average order value, revenue, traffic, or any other metric.

  • That the Site or Services will be uninterrupted, timely, secure, error-free, or virus-free.

  • The accuracy, reliability, or completeness of any content on the Site, including any examples, case studies, statistics, or recommendations.

  • That defects in the Site or Services will be corrected.

Examples, screenshots, statistics, case studies, testimonials, and demo stores featured on the Site or in our marketing materials are for illustrative purposes only. They are not a representation, warranty, or guarantee that you will achieve similar results. Conversion rate optimization depends on many factors specific to your store, market, traffic, offer, and execution — most of which are outside our control.

Your use of the Site and Services is at your sole risk. You are solely responsible for backing up your Shopify store before installing any blocks, testing changes before publishing, and ensuring compatibility with your specific theme and configuration. Some jurisdictions do not allow the disclaimer of implied warranties, so the above disclaimer may not apply to you.

16. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL ECOM FOR DUMMIES, ITS OWNER, AGENTS, OR LICENSORS, OR THOSE OF SHOPIFY AND ITS AFFILIATES, BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOST GOODWILL, BUSINESS INTERRUPTION, LOSS OF CUSTOMERS, COST OF SUBSTITUTE PRODUCTS, OR DAMAGE TO YOUR SHOPIFY STORE, ARISING OUT OF OR RELATED TO THESE TERMS, THE SITE, OR THE SERVICES, REGARDLESS OF THE LEGAL THEORY (CONTRACT, TORT, STATUTE, OR OTHERWISE) AND WHETHER OR NOT WE WERE ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS, THE SITE, OR THE SERVICES SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability is limited to the maximum extent permitted by law.

17. Binding Arbitration and Class Action Waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO BRING OR PARTICIPATE IN A CLASS ACTION LAWSUIT.

(a) Agreement to Arbitrate. You and Ecom for Dummies agree that any dispute, claim, or controversy arising out of or relating to these Terms, the Site, or the Services (a "Dispute") will be resolved exclusively through final and binding individual arbitration, rather than in court, except that you may assert claims in small claims court if your claims qualify.

(b) Arbitration Rules and Forum. The arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect. The arbitration will be conducted by a single neutral arbitrator. The arbitration will take place in Massachusetts, United States, or via remote/video conference at the election of either party. Judgment on the award may be entered in any court of competent jurisdiction.

(c) Class Action Waiver. You and Ecom for Dummies agree that each may bring claims against the other only in your or its individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, mass, or representative action. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding. If this class action waiver is found to be unenforceable, then the entirety of this Section 17 shall be null and void, but the remainder of these Terms will remain in full force and effect.

(d) 30-Day Right to Opt Out. You have the right to opt out of this arbitration agreement within 30 days of your first purchase by sending a written opt-out notice to hello@ecomfordummies.com with the subject line "Arbitration Opt-Out" and including your full name, the email address used at purchase, and the date of your purchase. Opting out does not affect any other provision of these Terms.

(e) Pre-Arbitration Notice. Before initiating arbitration, the complaining party must send the other party a written Notice of Dispute describing the nature and basis of the claim and the relief sought. Notices to us must be sent to hello@ecomfordummies.com. If the dispute is not resolved within 60 days, either party may initiate arbitration.

(f) Exceptions. Notwithstanding the foregoing, either party may bring an action in court for: (i) intellectual property infringement, including to seek injunctive relief; (ii) collection of amounts owed; or (iii) any claim that cannot legally be subject to arbitration.

(g) Confidentiality. Arbitration proceedings, including their existence, content, and result, shall be kept confidential, except as required by law or for enforcement of an award.

(h) Severability. If any portion of this arbitration agreement is found to be illegal or unenforceable, that portion shall be severed and the remainder of the arbitration agreement shall remain enforceable.

18. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Massachusetts, United States, without regard to its conflict-of-laws principles. Subject to Section 17 (Binding Arbitration), any judicial proceeding (e.g., to compel arbitration, enforce an arbitration award, or seek injunctive relief for IP infringement) shall be brought exclusively in the state or federal courts located in Massachusetts, and each party irrevocably consents to the personal jurisdiction of those courts.

19. Indemnification

You agree to indemnify, defend, and hold harmless Ecom for Dummies, Shopify, and their respective owners, agents, contractors, and licensors from and against any and all claims, demands, suits, actions, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorney's fees and court costs) arising out of or related to:

  • Your access to or use of the Site, Services, or any product.

  • Your violation of these Terms, the Privacy Policy, the Acceptable Use Policy, or any other applicable policy.

  • Your violation of any applicable law, regulation, or third-party right (including intellectual property and privacy rights).

  • Your installation, modification, or use of any block on any Shopify store, including any resulting harm to your store, your customers, or any third party.

  • Any content you submit to us (including Feedback, audit responses, or support requests).

We reserve the right to assume the exclusive defense and control of any matter for which you are required to indemnify us, in which case you agree to cooperate with our defense. You will not settle any claim requiring non-monetary obligations from us without our prior written consent.

20. Termination

We may suspend or terminate your access to the Site and the Services at any time, for any reason, with or without notice, including for violation of these Terms. Upon termination, your license to use the product is revoked, and you must immediately cease use. Sections that by their nature should survive termination (including Sections 4-5 (License and Restrictions), 8 (Refunds), 11 (IP), 12 (Feedback), 14 (Shopify), 15 (Disclaimers), 16 (Limitation of Liability), 17 (Arbitration), 18 (Governing Law), 19 (Indemnification), and this Section 20) will survive.

21. AI Agents and Automated Access

(a) Scope. This Section applies if you use, allow, enable, or cause the deployment of an Agent to access, use, or interact with any Services. "Agent" means any software or service (including an AI agent) that takes autonomous or semi-autonomous action on behalf of, or at the instruction of, any person or entity and that can be executed on behalf of or using a person's device, without direct human supervision.

(b) Permitted Use. No Agent may access, use, or interact with the Services unless, at all times, it identifies itself and operates in strict accordance with the requirements below. We may limit, including by technical measures, whether and how any Agent accesses, uses, and interacts with the Services.

(c) Agent Requirements. Agents must: (i) in all HTTP/HTTPS requests, identify that the request is from an Agent and disclose the name of the Agent by including the following in the request's user agent string: "Agent/[agent name]"; (ii) not conceal or obfuscate that any access, use, or interactions are from an Agent, such as by mimicking human behavior or completing/circumventing CAPTCHAs; (iii) respond truthfully to any question or prompt seeking to determine if interactions are coming from a human or a computer; and (iv) not circumvent or otherwise avoid any measure intended to block, limit, modify, or control whether and how Agents access, use, or interact with the Services.

22. Force Majeure

We are not liable for any failure or delay in performance due to causes beyond our reasonable control, including acts of God, war, terrorism, riots, pandemics, governmental action, cyberattacks, internet or infrastructure failures, third-party service outages, or natural disasters.

23. Assignment

You may not assign or transfer these Terms or any rights under them without our prior written consent, and any such attempt will be null and void. We may assign these Terms and our rights and obligations without restriction, including in connection with a merger, acquisition, financing, sale of assets, or by operation of law.

24. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if not possible, severed. The remaining provisions shall continue in full force and effect.

25. No Waiver

Our failure to enforce any right or provision of these Terms shall not be deemed a waiver of that right or provision. No waiver is effective unless in writing and signed by us.

26. Entire Agreement

These Terms, together with the Privacy Policy, Refund Policy, Acceptable Use Policy, Shipping & Delivery Policy, and any other policies referenced herein, constitute the entire agreement between you and us regarding the subject matter and supersede all prior agreements, communications, and understandings, whether oral or written. Any ambiguities in the interpretation of these Terms shall not be construed against the drafting party.

27. Headings

The headings used in these Terms are included for convenience only and will not limit or otherwise affect these Terms.

28. Electronic Communications and Signatures

You consent to receive communications from us electronically. Electronic communications, signatures, and acceptance (including clicking "I agree" or completing a purchase) satisfy any legal requirement that such communications or signatures be in writing.

29. Changes to These Terms

We may update these Terms from time to time. Updates take effect when posted on this page. We will notify customers of material changes by email to their purchase email address and prominently on the Site for at least 30 days. Your continued use of the Site or Services after changes constitutes acceptance.

30. Contact

Questions about these Terms: hello@ecomfordummies.com